Many small business owners still think that technology as a business tool is for big tech companies and media publications. But mobile has levelled the playing field for everybody. Whether it’s a multi-billion dollar company or a social media influencer from a remote town of Alaska. The customers of all businesses have a mobile device.
Through mobile, SMBs and local businesses can reach their audience as other international businesses. The number of people using mobile is staggering and is continuously increasing.
While someone may ask whether a mobile app adds any value for SMBs, and it is considered that it might not make the return on investment as expected instantly, still we think that for a majority of small-town businesses, a mobile app can make a significant turnaround for present and the future revenue as well.
Today we’ll discuss 9 reasons which will convince you to build a mobile app for your business.
Marketing has gone digital after the invention of the internet, not because it’s cheaper or easy. But because that is where humans spend a major part of their life. From texting friends for coffee to planning a whole wedding, mobile has the luxury of everybody’s attention.
In the new digital age, where there are multiple marketing channels, it is required for businesses to be present on all of them and a mobile app is the way to do that.
Building a mobile app adds a brand new channel to market your business products and services.
Small businesses struggle to get new customers to try their products. Mobile apps can help with that. With proper advertisement and marketing of your app, it becomes easy to make people download your app.
The next step after acquiring new customers is keeping them connected with the business. Every smart business doesn’t just have a relationship until the sell but after they pay as well. By providing limited time offers + push notifications, all your customers stay in touch with the business constantly and will buy too.
A mobile app tracks every little detail. It is one of the best ways to collect a lot of data about user behavior. For instance, you can know which time of the day most users are logged in, what is the engagement ratio, what are the demographics, which product they buy most and more.
The reports in analytics are presented in colorful charts and graphs, which are easy to interpret and understand. These analytical numbers are the key to understand your customer’s interaction with the business which is crucial for success.
Just like selling in a physical store where there is a direct interaction between the customer and you, through a mobile app as well, you can sell directly to the customer. No need for middle men and vendors. With a click, customers buy directly from the business.
The mobile app can be very profitable for wholesale retailers. Depending upon the size of your audience, this can make a significant difference in sales.
Another advantage of having a mobile app for your business is the order and payment through mobile. For many of your customers who don’t like to go out and shop easy online payment and ordering on the mobile app is the best way to keep them loyal to your business.
As we discussed that mobile applications are very personal for human beings and it also collects a lot of data about consumer behavior. Never before any marketing channel had access to such huge analytics about consumer buying patterns. All kinds of major and minor observable data are present for analysis. Such analytics about your customers are data gold mines. Best bought product, least returned product, most booked slot, or least ordered recipe, everything is available on your screens.
Using these insights about a particular consumer, personalized recommendations can be created to match the user interest. This will create more positive experiences for your buyers, upsell for your products and happy buyers means happy business.
Audiences today don’t interact with a business, they interact with the brand. Mobile app access for booking a table, ordering a bouquet or a movies ticket has a positive tech-savvy impression. An image like that has a positive impact on your business. This helps to attract a new audience from different interests and connect with your business. The more tech-friendly gen z, coders and other people who prefer to use apps daily are all potentially your new customers.
Many small and medium-sized business don’t take full advantage of their websites, let alone the mobile. Many SMBs and local store don’t even have an app. Only 42% of small businesses have mobile apps yet.
Don’t wait for the trend to catch up and spread like wildfire. The popularity has already started but it’s not too late to start. If you use mobile as a marketing and sales tool intelligently, you can beat 68% of businesses and even more.
Move fast while there is minimal competition and build your audience. In today’s world, businesses must turn into brands to make their mark.
There are over 2.9 million apps on the Google play store, most of which run on the video ad streaming business model. A mobile app is also a potential revenue stream. After building an audience, when you get some traffic an app is monetize able by itself. It will return its cost in ads revenue in no time.
A mobile app is an entrance to a customer’s personal space. With the use of a mobile app, your business can be a constant reminder in their life. Through regular app updates, enticing offers, limited-time deals there is a high chance that your loyal customer’s engagement will increase and the new audience will soon start buying from your business.
Imenso Software is a leading mobile app development agency, we work to create and implement software solutions to lead enterprises and businesses towards online success.
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Software outsourcing is the process of hiring an offshore development team to create custom software solutions for the digitalization of a specific business process via an application or software maintenance.
The major benefit of outsourcing software development is the advancement of business through digital infrastructure. Other benefits are:
We understand your concern for quality, but with Imenso, you don't have to worry. At the beginning of every project, we send you a list of experienced professionals from which you can choose from. Thus you are satisfied that your offshore software development project is in capable hands.
We work with many technologies to create custom software solutions. Our expertise includes robust PHP development using the best frameworks: Laravel, Yii, CodeIgniter, CakePHP and more.
For mobile development, we work with android, ios and hybrid development.
Game development, .NET, Power BI, WordPress, Shopify are some other competencies.
For more detailed insights, check out our technical expertise section.
Our team has an enthusiast in every industry. We know about the ins and outs of all. Together we've worked on projects from multiple industries including Tourism, Human Resource, Blockchain, Finance, E-Learning, Health Care, E-Commerce, B2B, Consulting, Fashion, Automotive and Real Estate.
We have a cumulative experience of 10 years working as a software and web development company. Our team of 60+ coders and developers at Imenso are proficient in the latest technologies which solve complex business issues seamlessly.
We love to code and create. PHP development, .NET development, mobile application development, business intelligence and data analytics, game development, CMS and eCommerce and UI/UX are the tools with which we work to provide technological solutions for real-world problems.
Our software/web development agency offers all types of hiring models: dedicated resource, fixed and hourly pricing as per your business needs.
Choose a dedicated resource for full control over your web development project. You can also go with the fixed pricing if the project requirements certainly won't change during its tenure.
The total time for project delivery is based on several factors. Our custom web/software team understands the requirements fast and deliver web solutions in the minimum time possible.
It generally takes around 12-15 weeks to finish a software development project with minimum features depending upon the number of iterations and functionality required. In around 12 weeks we develop a complete software product to solve your problem. Although a feature rich product takes longer.
Protecting your intellectual property is our top priority and we don't compromise with it. All the conversations and data about the project is NDA protected.
Our software and web development agency has experts for every technology. You can choose which professional is the best fit for your offshore project.
We deliver the best software solutions for our clients. However, if you aren't satisfied with the services provided, feel free to contact your Account Manager at Imenso Software. We will try to resolve your issue in the best ways possible.
Yes. Our software and web development company aims to provide the best client experience. We provide a dedicated project manager for your project only. The project manager is responsible to keep you updated about the progress and make sure the deadlines are met. He also takes feedback from you and optimizes work accordingly.