Imagine a world without social media. It’s hard. Right?
Social media platforms are not just content sharing platforms; they shape culture, build communities and bring humans closer. That is why marketers love researching on social media platforms. They have a phenomenal volume of data about users, how they behave, what they like, where the most attention is, and thus where to get the most leverage.
But not every bit of data is useful for every company. That is why it is important to filter the key metrics which will get you a high definition picture of engagement on your social channels. So which ones to focus on?
When someone thinks of social media metrics, we instantly think of likes, shares, and comments.
Well, certainly these are high-quality indicators, but there are others which a successful social media marketer in 2021 trusts to measure the impact of content and marketing strategies.
In today’s post, we will list down the most insightful and reliable social media metrics to help you figure out engagement and how to increase them.
Don’t forget to mix the best combination to get the most valuable information about your social media progress.
What is Reach?
How many unique accounts a social media post is exposed to is its reach. Reach can also be used to measure the number of unique users exposed to a profile/page, campaign post, or a specific type of post (videos, pictures, etc.).
How to improve Reach?
The first thing you should ask is whether you even need to increase reach to fulfill your business goal. The top situations where increasing reach is beneficial are:
Increasing reach on social media channels organically is hard. But it is feasible.
To increase reach on social media paid campaigns are more effective than trying to increase reach organically.
What are Impressions?
When a post appears in a user’s feed, that counts as an impression. Although it is not required that the user actually interacts with the post to be counted as an impression. This might not be the case every time because it may vary with different networks.
How to improve Impressions?
The truth about impressions is that this KPI is difficult to improve. As content creators don’t have control over anything that determines the KPI. The simple way to improve impressions is to focus on improving reach. Refer to the previous section to get more ideas.
All these are engagement metrics. Engagement metrics are used to track how your audience is interacting with your content and how frequently.
What are likes, comments, shares/retweets?
We all know what likes, comments, shares, and retweets are. Anytime when an audience member likes or hearts your post, it sends a signal to the social media channels that your content is loved by consumers.
Similarly, when an audience comments or shares your post in their feed, it indicates the health of your audience (how responsive they are and how many of them are your real followers).
How to improve likes, comments, shares/retweets?
Likes are the easiest to get for a social media post. There is very little friction, sometimes the audience just clicks on the post unconsciously.
So to increase the number of likes or reactions on your post is to create content that gets the most likes in your niche and try to create more content of a similar fashion and theme.
To increase more shares and retweets, create more content that your audience will wanna share. To create content that your audience feels motivated to share, you must understand what makes them tick.
Here is a list of psychological reasons that pushes the audience to share content on social media:
Generally, the posts which get the most comments have:
Try including at least one if not all three of the above elements to get more comments and replies on your posts.
What is Volume?
Volume is one of the easiest social media metrics to track and understand. It is the part of the conversation about your brand online compared to your competitors. Tracking the volume is not just counting the number of posts about your brand, it’s about how many people are interested in your brand and are talking about it.
How to improve Volume?
If you look at it simply, increasing volume means increasing brand awareness. There are many creative ways you can use to amplify the conversations about your brand or campaign.
What are link clicks and conversions?
When an external link is provided in a social media post and a user clicks on it that is a link click.
Conversions are when someone purchases something from your website. Social media conversions occur when an interested customer comes to the website via a social media channel and buys your product or service in one go.
It is easy to track the conversions and other statistics related to link clicks in Google analytics. Just go to acquisition>all traffic>channels>social (in the default channel grouping). Here you can track the click-through rate, amount of traffic from each channel integrated, and other stats.
How to increase link clicks and conversions?
While sharing links, primarily, make sure that you put relevant links in your posts. Even if the post content is not directly related to the link, you can add links that provide value to your followers.
You can share the same link repeatedly, just time out the repetition at a considerable and non-irritating interval.
Use emojis and call to action to drive attention to the link and hence increase conversions.
That’s it. These are the top 5 social media engagement metrics you should track to have a firm understanding of your audience. This will also help you to carve out a solid social media strategy for the future.
There are several other metrics that enterprises use to track their social media progress, CTRs, engagement rate, and others.
Are you looking to amp up your business social media accounts? Look no more. With the right mix of entertainment and information, we not only create engaging content but also track the impact using reliable metrics.
Just drop us a mail with your expectations and our social media marketing team will revert in no time.
Everybody knows that SEO is a keyword-driven process but to grow ranking in SERPs it is crucial to understand who your blog or website is catering to. Without understanding who your target audience is, it is very difficult to get conversions out of the current traffic. ...
It should come as no surprise that local businesses can appeal to a new segment of local customers through digital means. There are many strategies to go about it. With the high potential of target ad marketing, local businesses can effortlessly attract customers. While it is easy to say and hard to execute, you must incorporate […]...
Reels are the hot new trends among creators across the world. The short video feature, introduced by Instagram recently in many countries, has been a new creative outlet for influencers to show off their skills, increase engagement, and reach. ...
Software outsourcing is the process of hiring an offshore development team to create custom software solutions for the digitalization of a specific business process via an application or software maintenance.
The major benefit of outsourcing software development is the advancement of business through digital infrastructure. Other benefits are:
We understand your concern for quality, but with Imenso, you don't have to worry. At the beginning of every project, we send you a list of experienced professionals from which you can choose from. Thus you are satisfied that your offshore software development project is in capable hands.
We work with many technologies to create custom software solutions. Our expertise includes robust PHP development using the best frameworks: Laravel, Yii, CodeIgniter, CakePHP and more.
For mobile development, we work with android, ios and hybrid development.
Game development, .NET, Power BI, WordPress, Shopify are some other competencies.
For more detailed insights, check out our technical expertise section.
Our team has an enthusiast in every industry. We know about the ins and outs of all. Together we've worked on projects from multiple industries including Tourism, Human Resource, Blockchain, Finance, E-Learning, Health Care, E-Commerce, B2B, Consulting, Fashion, Automotive and Real Estate.
We have a cumulative experience of 10 years working as a software and web development company. Our team of 60+ coders and developers at Imenso are proficient in the latest technologies which solve complex business issues seamlessly.
We love to code and create. PHP development, .NET development, mobile application development, business intelligence and data analytics, game development, CMS and eCommerce and UI/UX are the tools with which we work to provide technological solutions for real-world problems.
Our software/web development agency offers all types of hiring models: dedicated resource, fixed and hourly pricing as per your business needs.
Choose a dedicated resource for full control over your web development project. You can also go with the fixed pricing if the project requirements certainly won't change during its tenure.
The total time for project delivery is based on several factors. Our custom web/software team understands the requirements fast and deliver web solutions in the minimum time possible.
It generally takes around 12-15 weeks to finish a software development project with minimum features depending upon the number of iterations and functionality required. In around 12 weeks we develop a complete software product to solve your problem. Although a feature rich product takes longer.
Protecting your intellectual property is our top priority and we don't compromise with it. All the conversations and data about the project is NDA protected.
Our software and web development agency has experts for every technology. You can choose which professional is the best fit for your offshore project.
We deliver the best software solutions for our clients. However, if you aren't satisfied with the services provided, feel free to contact your Account Manager at Imenso Software. We will try to resolve your issue in the best ways possible.
Yes. Our software and web development company aims to provide the best client experience. We provide a dedicated project manager for your project only. The project manager is responsible to keep you updated about the progress and make sure the deadlines are met. He also takes feedback from you and optimizes work accordingly.