HomeChef, a meal-kit startup, spent over a year creating an AI-powered app. The product was indeed cool. Users can customize any recipe with sophisticated features.
But when the app was launched, no one noticed its coolness. At that time, competitors like HelloFresh had already wowed customers with a simpler product. HomeChef closed within a year.
Over 80% of startups face the same fate as HomeChef. Why? Because they pour all of their energy into creating a fully developed product without testing the waters.
The only solution to the problem? An MVP (minimum viable product). It helps you ensure that your app can make it to the real world.
But an MVP for a startup, while being less costly than a finished product, isn’t cheap either. Let’s learn about the actual cost of building it.
MVP for startups isn’t optional. It’s critical for success. Below are the key reasons to plan your MVP budget.
A well-planned budget prevents MVP development from going out of control. Startups can avoid financial stress. The chances of project failure also reduce.
A clear budget provides a strategic financial blueprint for the development process. It promotes optimal resource allocation. This, in turn, leads to project success.
Budget planning for an MVP for a startup acts as a safety net for sudden expenses. It allows the business to prepare well in advance for financial challenges. Thus, you can handle unexpected problems with agility.
A clear budget for MVP helps startups make strategic decisions. This is so crucial because startups need to be careful about where they spend money. With budget planning, they can spend money on things like critical product features that offer value to customers. This ensures that the funds are directed towards vital development tasks only.
Planning a budget for an MVP in startups promotes spending only on things that increase the product’s value. It makes the final piece align better with the customer’s needs. In doing so, a thoughtful budget reflects the true product purpose and vision.
Many factors directly impact the MVP cost. Below is a detailed explanation of all of them.
Your product type and complexity are key cost drivers. A simple mobile app with basic features will cost less than an advanced web portal.
For example, a simple mobile app MVP’s cost commonly begins from $60,000. It can go as far as $100,000. This is for an app with basic functions like profile management and user registration. If you plan to launch a slightly sophisticated mobile app MVP with features like in-app purchases, the cost is likely to begin from $100,000.
A simple web portal’s cost, on the other hand, will be no less than $80,000. At the higher end, an MVP development service can charge $120,000 for building it. A more complex web portal with features like data analytics will cost more. Most services will quote a price of no less than $120,000 to begin development.
MVPs for SaaS apps are even more advanced than mobile apps and web portals. This is due to the inherent need for complex features in them. A simple app begins at around $100,000. This is because of features like subscription handling and user management. For a complex app, MVP development companies charge at least $250,000.
One of the areas where most of the MVP cost goes is UI/UX design. However, it’s crucial to spend here because it is closely tied to your MVP’s success. Below are all the key elements that affect an MVP’s design cost.
More features and detailed functions in an MVP increase the design time and cost. The number of screens and user flows impacts the UI/UX design. Extensive user interactions cost more.
a.Basic MVP Design: $8,000 to $18,000
b. Standard MVP Design: $18,000 to $38,000
c. Advanced MVP Design: $38,000 to $52,000
94% of first impressions are design-related, and they directly affect user trust.
-ResearchGate
The technology that you use impacts the cost of MVP development. It’s crucial to choose the relevant tech stack to build effectively and quickly. Below are the factors that govern your choice.
Choosing a widely used tech stack reduces the cost. This is because you already use it in your design. So, the chances of finding skilled developers easily are higher.
The cost will also reduce if you use a tech stack with active community support. These technologies are always getting updates. This increases their effectiveness without you spending more.
A tech stack that only supports existing functions isn’t good for long-term MVP development. This is because if your product’s usage grows, you cannot enhance it with additional features.
The best solution for this issue is to use open-source frameworks. They have active support. These tools also get frequent updates. So, maintenance is easy.
Contrarily, if you use a niche-specific tech stack, the cost can dramatically increase. This is because with the development progress, maintenance becomes tough.
Not all tech stacks cost the same. An MVP for a startup made using an expensive tech stack will increase the cost. The table below gives an overview of the cost of different technologies.
Category | Most Expensive Technologies | Least Expensive Technologies |
Mobile App Frameworks | Native iOS (Swift), Native Android (Kotlin) | Flutter, React Native, Ionic |
Web Frameworks | Ruby on Rails (large-scale), ASP.NET Core (enterprise level) | Laravel (PHP), Django (Python), Node.js with Express |
Cloud Platforms | AWS with custom configurations, Google Cloud Enterprise-tier | Firebase (Google), Vercel/Netlify (for static or Jamstack apps) |
Database Solutions | Oracle, Microsoft SQL Server (licensed enterprise versions) | PostgreSQL, MySQL, Firebase Realtime DB, MongoDB Atlas (free tier) |
Authentication | Custom-built identity solutions or enterprise-level Okta/Auth0 | Firebase Authentication, Magic.link, Supabase Auth |
DevOps / Hosting | Kubernetes (self-managed), Dedicated cloud infrastructure | Shared hosting, GitHub Pages, Heroku (free or low-tier), Render.com |
UI/UX Design | Fully customized UI/UX with in-house team and advanced prototyping tools (e.g., Figma + Framer) | UI kits, templates from Envato, Tailwind UI, Material UI |
There are mainly two types of development teams that most startups choose between. These are their local or in-house team and the outsourced team.
Outsourcing MVP development is way more affordable than hiring an in-house team. It eliminates factors that increase costs. These include salaries, benefits, infrastructure price, software licenses, and continuous maintenance. Not only that, but it lets you leverage the skills of a global pool of talented developers. This, combined with a lower price, makes outsourcing better from a cost point of view.
Startups, SMEs, and enterprises can use several strategies to reduce MVP development costs and still get the best product-market fit. We have explained general tactics and those that companies of different sizes can use.
Focusing on features that fully validate the idea of your product is important. Over-engineering leads to the inclusion of features that steer the offering away from fixing the primary problem of your target users.
Frameworks like Kano, Value vs. Effort, RICE, and MoSCoW will help you select core features properly.
A cross-platform app need a single code. Then, it is deployable on varied platforms. A cross-platform MVP using frameworks like React Native or Flutter is way cheaper than separate native apps for iOS and Android.
Use a single development team with experience in iOS and Android deployment via Flutter or React Native.
Open-source libraries, frameworks, and tools are free to use. They don’t require a licensing fee and help reduce development cost. The pre-built frameworks also enable developers to quicken the MVP development process.
GitHub, GitLab, and DEV Community are great places to discover open-source tools and libraries.
Software development rates in regions, like Asia, Eastern and Western Europe, and Africa are 30 to 50% cheaper than in other places. So, outsourcing MVP development to an experienced team in such regions helps lower costs.
Use platforms like Clutch, GoodFirms, or Toptal to vet outsourcing agencies.
Test your MVP as soon as possible. It reduces the risk of launching an error-prone app. Gather user feedback and validate core features to prevent confusion concerning your product’s use.
Use lightweight testing methods like smoke tests and feature flags to detect issues early.
Invest time and funds in understanding your users’ needs. Through surveys, interviews, and feedback forms you find out what should be included that will drive real value to your users and reduce wasted effort. Since B2B MVPs need deeper feature sets and performance, knowing what users want is crucial.
Use tools like Typeform or Maze for fast user research without hiring research teams.
A specialized development agency gives you skilled talent that is more cost-effective than an in-house team. This team is also ideal for long-term iterations and support. An offshore development team provides deep visibility into the project. This is because they have project managers and project management tools that are aware of what is happening.
Ensure that the agency uses transparent project management tools.
Reusable interface elements, API services, and authentication modules reduce time and cost for developing MVP. It allows SMEs to launch MVP quickly with minimal expenses.
Use component libraries like Material UI or Tailwind UI, and services like Firebase Authentication and Stripe APIs to plug and play key features.
Your in-house product management team can handle the vision, roadmap, and feature prioritization. Combine this with the outsourced team, which allows you to only pay for deliverables or hours used. There is no need to worry about ongoing salaries, benefits, or overhead.
Assign your internal PM to own sprint planning and daily standups.
To do away with full-scale launch expenses, enterprises should consider phased roll-outs. It’s easy to spend upfront on infrastructure, support staff, and full marketing campaigns. Phased roll-outs eliminate costly features that are of no use to the end user. Phased roll-outs enable you to use only on what’s most important and improve budget forecasting.
The roll-out should have stages like internal testing, private beta, limited public release, and general launch and KPIs for each.
Most founders overlook the following expenses when budgeting for MVP.
Hidden Expense Category | Cost Range |
Legal & Compliance | |
– Terms of Service | $1,000 to $3,000 |
– GDPR/CCPA Compliance | $3,000 to $10,000 |
– Industry-Specific Compliance | $10,000 to $50,000+ |
Infrastructure & Operations | |
– Domain & Hosting | $100 to $500 a year |
– SSL Certificates | $50 to $300 a year |
– Content Delivery Network | $50 to $500 a month |
– Email Services | $20 to $200 a month |
Marketing & User Acquisition | |
Landing Page | $1,000 to $5,000 |
Initial Marketing Campaigns | $3,000 to $20,000 |
User Testing | $2,000 to $10,000 |
Ongoing Development | |
Feature improvements | $5,000 to $30,000 |
Bug Fixes | $3,000 to $15,000 |
Performance Improvements | $2,000 to $10,000 |
Support | $1,000 to $5,000 a month |
Analytics Tools | $50 to $500 a month |
Technical Debt Management | 15 to 20% of the actual cost per year |
An MVP for a startup is critical to achieving long-term growth. However, the cost can quickly add up. The only solution is to focus on the most crucial things related to it. These are the product features and hiring the right development service. Launching a highly sophisticated product doesn’t guarantee success. Contrarily, a simple product but one that is closely aligned with your customer’s needs can propel your business to new heights. Enjoy the journey of creating an effective MVP and use the insights in this post to guide you along the way.
The time depends mainly on the MVP’s complexity. A simple one with a few features does not take more than a few weeks to complete. An advanced MVP will take at least 3 months to build.
Research your target customers. Create a product vision and set a budget. Select a definite timeline to create the MVP. As soon as you release it, get feedback from early users. Use it to enhance the product.
A prototype is an initial product model. It is used to test and enhance the product’s functions. An MVP is a product version with specific features. They allow early buyers to properly use the product and offer feedback.
An MVP’s budget is the cost of everything involved in making it. It consists of design, coding, project management, and testing. If an MVP requires maintenance, the budget also includes that cost.
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